Phototherapy Equipment Market | Key Players and Growth Strategies Adopted by Them

As of 2015, some of the prominent players in the phototherapy equipment market are GE Healthcare (U.S.), Philips Lighting Holding B.V. (Netherlands), Natus Medical Incorporated (U.S.), Phoenix Medical Systems Pvt. Ltd. (India), Herbert Waldmann GmbH & Co. KG (Germany), Atom Medical Corporation (Japan), nice Neotech Medical Systems Pvt. Ltd. (India), National Biological Corp. (U.S.), and Solarc Systems Inc. (Canada), among others.

GE is one of the key global manufacturers of phototherapy equipment products. It sells its phototherapy equipment under the fetal and neonatal care segment. In order to sustain its leadership and ensure its future growth, the company has focused on both organic (new product launches and expansion) and inorganic growth strategies (such as collaboration and agreements).

By pursuing collaboration and agreements, the company has increased its customer base and sales & distribution networks across major markets. For example, in 2013, GE Healthcare signed an agreement with HealthTrust (U.S.) and collaborated with Perkumpulan Obstetri dan Ginekologi Indonesia (POGI, Indonesia). Furthermore, the company also focuses on strengthening its market presence in high-growth regions such as in Asia and Africa to compensate for revenue losses incurred in developed markets (such as the U.S. and Europe)

Philips Healthcare is one of the key players in the global phototherapy equipment market. The company adopts both organic (new product launches) and inorganic (collaborations) growth strategies to strengthen its footprint in the global market. The company has a wide range of phototherapy equipment and a market presence in more than 100 countries, including mature and emerging markets. This aids the company in effectively distributing its products and addressing local customer demands. The company also possesses a well-established supply chain network, along with a wide number of raw material suppliers and product distributors. This limits the dependability of the company on a specific raw material supplier or product dealer/distributor.

In addition, the company is focused on raising patient awareness related to its phototherapy products through collaboration and partnerships with various market stakeholders and through awareness campaigns. Philips Lighting has established partnerships with The Daavlin Company, Herbert Waldmann GmbH & Co. KG, Solarc Systems Inc., and National Biological Corp. UVBioTek, LLC in light therapy solutions

Know more in detail analysis of global Phototherapy Equipment Market by Type (Long lamp, CFL, LED, Fiber optic), Application (Skin diseases (psoriasis, vitiligo, eczema), Neonatal Jaundice), End-user, Geography (North America (USA, Canada), Europe, Asia-Pacific) - Global Forecast to 2021.

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